At least since a BGH ruling in May 2020 it has been clear:
Cookies should no longer be used as safely as before (except for double chocolate cookies, of course!).
According to the ECJ, tracking cookies in particular require the active consent of the user.
But how can this consent (opt-in) be implemented? And that simply and without programming knowledge?
The answer is:
With Borlabs Cookie!
In my opinion, the WordPress plugin is the easiest and fastest solution to integrate an opt-in for cookies into your website.
In this post I will introduce you to Borlabs Cookie and show you step by step how to configure it correctly.
This blog post is not legal advice! As a blogger and WordPress expert, I have dealt intensively with applicable data protection law, but am not a lawyer. Therefore I cannot accept any liability for the completeness, topicality and correctness of the content provided by me.
You have probably met them a hundred times:
Cookie notices that appear when you visit a website for the first time.
4.2 Google Tag Manager
The Google Tag Manager can also be used with Borlabs Cookie without any problems. Here gibtâ € ™ s instructions.
4.3 Google Adsense
A predefined entry for Google AdSense is already stored in the Borlabs Cookie.
All you have to do here is add your publisher ID, which integrates the automatic page level ads from Google AdSense.
If you have integrated individual ad units into your website, you must also enclose them with the following shortcode:
[borlabs-cookie id = "google-adsense" type = "cookie"] ad code [/ borlabs-cookie]
4.4 Matomo (formerly Piwik)
There is already an entry for Matomo in the Borlabs Cookie Plugin, which you only have to fill in with your data.
Another consideration would be to use Matomo without cookies, which can be activated in the settings of the tracking tool. In this case you would (most likely, the legal situation is not 100% clear) only offer an opt-out option and add a note in the data protection declaration.
4.5 Google Maps
Google Maps can be blocked with the already mentioned content blocker until the user gives his consent.
This requires only the point External media in Men أ¼ point Cookie groups to be activated.
The service itself is preset in the content blocker and does not have to be added separately: