How to Add Facebook Pixel to Your WordPress Website

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Surely this has happened to you before: you’d be looking up content online, be it buying tickets for a concert, shopping for clothes, or catching up with the news. After a while, you log onto Facebook and then, all of a sudden, you start seeing advertisements about just the thing you were looking up earlier, or similar. One of the reasons this is happening is Facebook Pixel: an invisible piece of code that does a lot of heavy lifting for advertisers.

But what exactly is Facebook Pixel? Can anyone benefit from it? Do you need to add Facebook Pixel to your WordPress website?

If you are running any kind of a WordPress website, and if you are using Facebook advertising, this article may be of interest to you. Here’s what we’ll be discussing:

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