Which Is the Best Form Builder?

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Do you want a quick way to compare Typeform vs JotForm vs WPForms?

All of these 3 form builders have awesome features for businesses and nonprofits. And they all let you create conversational forms. But there are also some pretty huge differences in the features and entry storage.

In this article, we’ll directly compare Typeform, JotForm, and WPForms so you can easily decide which 1 is best for your site.

Create Your Conversational Form Now

Typeform vs JotForm vs WPForms Comparison Chart

Here’s a quick overview of the important features in these 3 form builder platforms.

Typeform Essentials JotForm Silver WPForms Pro
Pricing $360/ yr $348/ yr $399/ yr
Conversational form layout
Form landing page layout
WordPress Embed Wizard
Elementor Embed Module
Divi Embed Module
Payment Fields
Address autocomplete
  • Google Maps
  • Algiola Places
Form Templates
Form Limit Unlimited 100 Unlimited
Response Limit 100 per month 10,000 per month Unlimited
Storage Space 1 GB 100 GB Unlimited*
Offline Forms
Anti-spam
  • reCAPTCHA v2
  • reCAPTCHA v2 invisible
  • JotCaptcha
  • Drawing Captcha
  • reCAPTCHA v2
  • reCAPTCHA v2 invisible
  • reCAPTCHA v3
  • hCaptcha
  • Custom CAPTCHA
  • Email denylist
Entry Storage
Visual Survey Reporting

*WPForms has no storage limits for file uploads, but the maximum space you can use is dependent on your hosting plan. If you need unlimited disk space, we recommend that you use WPForms with Bluehost’s Plus hosting plan.

Typeform vs JotForm vs WPForms: Which Is the Best Form Builder?

If you’re looking at Typeform vs JotForm vs WPForms, you’re probably looking to make forms with a modern, conversational layout.

Conversational forms show 1 question at a time so that your visitor can easily focus without being overwhelmed by seeing the whole form at once.

You can make conversational forms in Typeform, JotForm, and WPForms Pro. We decided to put them head-to-head by making the exact same form in each form builder to see the differences.

Let’s start by setting up the same form in each form builder platform.

Conversational Forms Compared

We’re going to make a simple form in Typeform, JotForm, and WPForms with the following fields:

  • Name (text)
  • Age (number)
  • Country (dropdown)
  • Address
  • Phone number
  • Survey question (multiple choice)
  • GDPR agreement (legal terms checkbox)
  • Thank you page

To make this a fair comparison, we’re starting each form with a blank template and the default layout. Since the Age field was the same in all form builders, we’ll skip that in the review.

We’re going to use the Card Form layout in JotForm to replicate the Typeform look and feel.

And the conversational forms addon in WPForms Pro.

Now let’s look at the main differences in the way these form builders work.

Adding a Name Field

First, we added a Name field to each form. Typeform definitely had the simplest approach here, and WPForms had the most flexible field controls.

On Typeform, it adds 1 field here for the name.

JotForm adds separate fields for the first and last name, and there’s no way to merge them. You’ll want to use a single line text field if you want to make this less formal.

Adding a name field in WPForms was easy. We dragged it over onto the blank form and clicked on it to edit the settings. From there, you can choose Simple to have just 1 field for the name (like Typeform).

So in WPForms, the name field is more conversational and lets you use the format that works best. JotForm adds an extra field for the last name by default, although there’s a workaround of using a text field if you don’t want to have 2 fields.

The next major difference we ran into was the dropdown field.

All form builders make it easy to add the field, but adding a large number of choices was easier in JotForm and WPForms, and a trickier in Typeform.

In Typeform, there’s no easy way to add bulk answer choices. So for the country field, we had to find a text list of countries on the web and then paste them all in as answers.

This is a also little awkward because the list isn’t very compact, so you have to scroll past it to work on the next field underneath.

To add the dropdown in JotForm, we can use the Predefined Options list to add countries. This is much faster.

And we can use the same option WPForms Pro as well. Here, it’s called the Bulk Add Choices menu, and countries are one of the presets here too.

In WPForms, you can remove countries and tweak the wording if the presets aren’t quite right. You can also move the countries up and down if there are some your visitors are likely to use most often.

Adding an Address Field

The address field is a major difference in these form builders.

Typeform doesn’t have an address field in the way other form builders do.

You can use separate fields and group them if you want to associate them. For now, we just used a text field for the address.

If you wanted to transfer the address data over to a CRM in the right format, you’d have to do a little more work in Typeform.

JotForm’s address field looks like a traditional address field. It has a button to pop this out into fullscreen. In fact, the form looks a lot better in fullscreen, but it isn’t an option on other fields.

You can use a JotForm widget instead of the field if you want to use address autocomplete. This supports Google Maps.

WPForms Pro’s address field looks like JotForms. You can enable autocomplete if you install the geolocation addon.

WPForms supports Google Maps and Algiola Places, so there’s an alternative solution in WPForms for those who prefer not to use Google’s API.

When the geolocation addon is enabled, you also let your visitor choose their location from a map.

Adding a Phone Number Field

Next up, the phone number field. This is another field that works differently in each form builder.

You can set a default country in Typeform and the user can change it if they want to. But it doesn’t detect the visitor’s location and set the format automatically.

In JotForm, you can turn on Country Code. But like Typeform, there’s no location detection on this field.

You can use an input mask if you want to use a set format, but this would create issues for visitors outside your ‘default’ country.

WPForms definitely has best phone number field out of all 3 form builders. The smart phone field in WPForms automatically detects the visitor’s location and shows them a field in the right format for their location.

In WPForms, you can also override this and set the default format to US or International, or set an input mask in a similar way to JotForm.

Adding a Survey (Multiple Choice) Field

In Typeform, the multiple choice field works as you expect once you enable Multiple selection in the field options.

The vertical alignment option gives you that classic conversational layout for the field.

Next, we added the same multiple choice field in JotForm. The layout defaults to 2 columns here, and there isn’t a setting to have all of the options display vertically.

WPForms’ multiple choice field works in much the same way, but you can also assign images to these options by checking the box.

Let’s make the conversational form more fun by adding an image for each choice.

So all of these form builders have their benefits here, although JotForm’s default layout is the least ‘conversational’ in the way it appears in the default layout.

Adding a GDPR Field

In Typeform and JotForm, we can use the terms and condition field to add a GDPR agreement. There’s no wording provided, so you’ll want to type your own GDPR text.

In WPForms, we can easily add a GDPR agreement using the special field. The wording is already provided, so this is a little faster than Typeform and JotForm.

WPForms also allows you to control GDPR compliance on your forms. If you want, you can turn off entry storage and disable the use of cookies.

Adding a Name to the Thank You Page

Now we’re going to use the visitor’s name on the thank you page to personalize it.

For the thank you page in Typeform, let’s use the @ character to load the Name from the first entry.

This feature is called Recall, and it’s an awesome way to thank your visitor by name.

JotForm also makes this easy. We can use the Name tag to replicate the Recall feature in Typeform.

WPForms doesn’t have the same Recall feature, but you can add this with a little custom code. We used this developer doc to add a smart tag to the confirmation message.

While this is a little less convenient, you can use variations of this code snippet to recall information in different areas of the plugin. So this is actually pretty versatile if you’re willing to use code snippets to make your forms more powerful.

Publishing Forms

Let’s look at ways to publish your finished forms. Sometimes it makes sense to show forms in a traditional layout or embed them in WordPress, so which form builder is most versatile?

Layout Options in Typeform

This is one area where Typeform can’t compete with JotForm and WPForms. It doesn’t give you any way to display a form in an old-school form layout.

So if you decide to go with Typeform, just know that you’re limited to 1 style of display.

Embedding forms in WordPress is tricky. Typeform’s WordPress plugin has mixed reviews, and there aren’t many ratings, which suggests it isn’t widely used at the moment.

The Typeform plugin doesn’t allow you to edit your forms in WordPress or see your entries outside the Typeform website.

Layout Options in JotForm

JotForm supports both conversational (Cards) layouts and traditional form layouts. You can switch between these modes in the form builder to convert from one style to the other.

This is how the Cards layout looks.

It’s less minimal than Typeform, and looks more like a regular form.

If you want to embed a form in a CMS like WordPress, JotForm isn’t great for that. It has 2 WordPress plugins: 1 is a basic form embed plugin (with a link), and the other one embeds a form using a Classic Editor block.

This is kinda clumsy, as you can see in the screenshot below.

So JotForm isn’t a great solution for WordPress users.

Layout Options in WPForms

WPForms has 3 layout options.

It has the Typeform-style conversational layout we already looked at. From the form builder, you can convert any form into a conversational layout.

This is pretty similar to Typeform and JotForm, but notice how your visitor can see their other field entries as they move up and down through the form. WPForms is the only form builder that does this.

When you publish a form in conversational mode, WPForms lets you pick:

  • Permalink (page slug)
  • Header logo
  • Color scheme
  • Progress bar style

And you can also display forms in a regular, traditional layout at any time by unchecking the conversational form settings.

In WPForms Pro, you can also:

So WPForms has by far the most options and makes publishing forms super easy! It’s by far the most versatile, and if you use WordPress, WPForms is by far the best choice.

Viewing Entries

Now it’s time to check out the form responses we received.

We submitted each conversational form 3 times so you can see exactly what the entry storage looks like. Let’s see the results in Typeform vs JotForm vs WPForms.

Typeform Entry Storage

Typeform’s entry storage is the most basic. You can:

  • Review each entry individually
  • Print an entry
  • Delete an entry
  • Export all entries as CSV or XLSX

JotForm Entry Storage

JotForm entry storage has a spreadsheet view.

You can view each form entry individually in an Inbox view too. This lets you:

  • Reply to an entry or forward it via email
  • Comment
  • Star an entry
  • Mark as read/ unread
  • Edit the entry
  • Archive or delete the entry
  • Download or print the entry
  • Add a tag

WPForms Entry Storage

WPForms Pro shows you all of your entries in the WordPress dashboard.

From this screen, you can:

  • View, edit, or delete entries
  • Search for entries and use filters to modify your search criteria
  • Export entries
  • Mark as read/ unread
  • Star entries

When you click on an entry, you can see it in a more detailed layout.

From this screen, you can:

  • Resend the notifications
  • Export your form entry to CSV or XLS
  • Print the entry to PDF.

WPForms Pro also has an awesome User Journey addon. When this is active, you’ll see the user’s journey through your site before they submitted the form.

And there’s just 1 more thing we want to mention.

Remember the multiple choice question we added? With the WPForms surveys and polls addon, you can easily produce reports based on the answers to your survey fields.

WPForms automatically generates pie charts and other types of survey reports. And you can easily export them in the formats you need.

Overall Winner: Typeform vs Jotform vs WPForms

Now you’ve seen these 3 form builders compete head-to-head, and we’ve laid out all of the similarities and differences.

Looking at the way they work, it’s clear that WPForms is the best conversational form builder on the market!

WPForms has the edge over Typeform and JotForm by giving you more options for important fields, like:

  • 2 different providers for address autocomplete
  • Map pin search for the address
  • Automatic location detection for the phone field
  • Complete survey reporting for any questions that you ask on your form.

When we compare the completed forms, WPForms gives you an awesome finished form with minimal design tweaks. It just looks awesome right out of the box.

In fact, we created this conversational form and published it in WordPress in less than 5 minutes!

WPForms also lets you easily see the user’s journey to form completion. It’s an awesome way to see exactly which pages are driving conversions without diving into full analytics platforms.

And finally, WPForms is the most versatile form builder when it comes to publishing your forms. If you’re using WordPress, Elementor, SeedProd, or Divi, no other form builder can compete!

Create Your Conversational Form Now

So, what are you waiting for? Get started today with the easiest WordPress form builder plugin. WPForms Pro includes conversational forms and geolocation! It also offers a 14-day money-back guarantee.

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